Being white in America has long been treated, at least by white people, as too familiar to be of much interest. How often do white people talk about being white? Not often! We generally prefer to frame identity in ethnic terms instead: Identifying as Italian or Irish or Jewish seems to come with zest, pathos and a chance to take pride in some shared history. The Trump era, however, has compelled an unprecedented acknowledgment of whiteness as a real and alarming force. Suddenly it is less tenable than ever for white people to write our whiteness out of the story of race in America or define ourselves only in terms of what we are not.