I was skeptical, but excited to go "naked. There's a reason you can smell a Lush shop before it's even in sight: a lot of its products are "naked" — meaning they are sold with no packaging. Popular items like bath bombs , bubble bars , and soap require no packaging and are therefore free to fill the store with their fragrance. When I heard Lush was creating "naked" versions of bottled products like shower gels, body lotions, and body conditioners in an effort to reduce the amount of plastic used for its products, I was a bit skeptical but curious to see how it was done. These are actually different formulations than their bottled counterparts, as Lush has rearranged some of the ingredients to help solidify the formula without changing the overall effect and scent. I decided to test these products for a week to see what the hype was about, and also to see if I missed the packaging at all.